Comfortably safe

Versuni (formerly known as Philips Domestic Appliances) is home to a number of distinctive domestic appliances brands, with a strong innovation heritage. To be successful in these markets it's important to stand out, now more than ever. Versuni realised that in 'home safety', the opportunity to truly stand out lies in an exceptional User experience rather than in hard technical specs.

We tapped in with Versuni right from the beginning, to dive into the customer mindset, journey and experience, and identify opportunities to excite customers and elevate their digital experience. Together we ensured an efficient go-to-market strategy, from understanding the home ecosystem, to shaping a platform and related applications.

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The launch of the "Home Safety" application marks a milestone in Versuni's mission to differentiate with exceptional digital services. Their vision of creating a comprehensive and user-centric digital ecosystem around their products, has showcased Versuni's commitment to enhance lives. The "Home Safety" application is now actively deployed, and has been rewarded with Red Dot and IF design awards.